Many people believe that marketing is a mystery, of course it is sometimes difficult to understand and even more difficult to implement. Everyone wants to know what to do, when and how to get great results.
I have good news for you.
Many of the so-called marketing secrets you already know. Perhaps because some are so obvious you don’t understand their true importance. Let me tell you this: if you just remember and apply these secrets, you already have the 90% you need to be successful in your marketing efforts. Let’s do a review.
10 Marketing Secrets You Already Know
1. Conduct Your Marketing Actions In The Same Way That You Would Like Others To Do With You
We all know when a marketing action is correct: when it is honest, informative and respectful of our intelligence.
Good marketing informs our potential customers, in an interesting and attractive way, what they will get if they work with us.
Also, nobody likes to deal (and even less commercially) with an arrogant person, we all like to deal with nice people who we can trust. Emulate the marketing you like, not the one you think you should be doing.
2. If You Can’t Explain To Your Family What Your Business Is About, How Do You Think Your Prospects Will Understand?
In other words, keep your marketing simple by making your value, benefits, and processes clear. Don’t complicate it with unnecessary technical terms (unless your clients are techies or geeks) or complicated.
After all, nobody is going to buy products or hire services if they do not clearly understand what it is about and what are the advantages of hiring you and not your competition. It is important to keep communications clear, friendly and your customers will understand and find your offers attractive.
3. Use Stories To Talk About Your Services
Stories are so powerful because they not only inform, but also convey emotion.
Your customers see themselves getting the same values as the character in the story.
For example, saying that Ana Montes got a good raise as a result of your coaching and she can buy the car she so badly needed says more to your potential client than if you said that Ana got a 17% raise.
4. The First Thing A Person Wants After Becoming Interested In Your Business Is More Information
Wouldn’t it be great if people fell in love with your entry proposal? Unfortunately this is not the case, people are, by nature, skeptical. Before doing business with you they want to know who you are and if your promises are legitimate.
Then give them that information: work examples, case studies, business references, success stories, anything that can prove the results you say you can achieve.
Put all those materials on your website along with informative articles and show them how you think, your credentials, in other words, anything that helps build credibility and trust.
Use all the marketing channels at your disposal and leverage your marketing actions with your website .
5. When You Give A Presentation You Can’t Let Your Audience Get Bored
Yes, you can provide valuable information in every presentation, teleclass or webimar you do and be entertaining at the same time. Have you ever found yourself totally hung up on one of those info-commercials on TV? It’s because they keep up the pace and interest. It is not necessary to put on a show, but it is necessary to keep the presentation entertaining and easy to follow.
Rather than lists in PowerPoint, use stories, graphics, and a bit of humor (judiciously…).
6. Nothing Will Happen If You Don’t Apply Friendly Persistence And Follow-Up
It’s not your prospect’s job to follow up . And it’s also not intrusive to follow up if you’ve promised to do so. A lot of business is lost because someone is afraid of being considered too pushy or too pushy.
Here’s a hint: if someone shows even slight interest in your proposal, it’s okay to follow-up. Sometimes we forget that being too cautious can be just as harmful as being too aggressive.
Know the follow-up formula and apply it.
7. No One Will Remember You If You Don’t Keep In Touch.
Very, very few people wake up in the morning with your name on their lips. It is nothing personal, other issues, people or events require your attention. Therefore, if you keep a “very low profile” so as not to bother anyone, the chances are that you will get forgotten. Woody Allen used to say that 80% of success is showing up.
The different social media channels , networking , and a regularly published newsletter will remind your prospects that you are in the market, committed to your work and available to meet their requirements, answer their concerns and do business together.
8. Over Communicating Can Be As Bad As Not Communicating, Especially If Every Communication Is A Pushy Sales Pitch.
Have you ever gone from subscribing to a Newsletter or signing up for a webinar and then being bombarded every day with sales proposals for “the most wonderful product in the history of humanity”… Most of us are annoyed, right? When it comes to showcasing your product or service, do it with dignity and style.
9. When Buying, Nobody Likes To Feel Pressured, On The Contrary, We Like To Be Listened To
When we think about selling, the figure of the insistent used car salesman comes to mind very often. And so we think that to be successful in sales we must behave like this.
But real selling is all about determining the prospect’s needs and wants and seeing if you can satisfy them with your offer. 75% of the sale consists of simply LISTENING to the customer.
You already know how good it feels to be heard instead of trying to “hook” a product at all costs, it doesn’t even feel like a sale. There’s no reason you can’t do the same.
10. If You Don’t Ask For What You Want To Get, You Don’t Have Much Chance Of Getting It, Neither In Business Nor In Life
Do you want your target market to know about your business? Do you want them to find out all the benefits they could get from doing business with you? Do you want them to contact you to make an appointment with you? Do you want them to stop being potential customers and become real customers?
Of course! But to get all this you must first ask for it. At the end of all marketing communication you should include the “call to action”. For example, “If you want to request a meeting to get more information, complete this form”, or “If you want a quote, complete this information”, etc. etc
Sometimes you still don’t get what you’re looking for, but if you don’t ask, you have less chance of getting it.
You already knew these marketing secrets, right? Are you applying them? Maybe not, because we often create a divide between common sense and what we think marketing should be. The good news is that the best marketing secrets are pure common sense.