You already have an accessories and jewelry business, a profitable but very competitive market (remember that profitability can still be obtained in saturated markets ) and now you need to focus on attracting more customers to increase sales of your business.
In a market as competitive as that of accessories and fine jewelry, it is important to offer your customers not only quality products, but also unique design characteristics that make them feel special, and decide to purchase one of your pieces.
This type of business is perfect to start with little capital, the important thing is to have the creativity necessary to stand out and stay in the market.
In the event that you have already created your jewelry business, but feel that sales have stagnated, it is time to ask yourself: what can I do to stimulate my sales again?
That is why we have made this article in which we will present you with a list of infallible solutions that you can apply to your accessories and jewelry business, whether it is small, medium, or large, and that will help you increase sales and your income.
Consider applying these infallible tips from Gananci to find clients and learn how to detect them:
How To Attract More Customers To Your Jewellery And Accessories Business
There are several strategies that a jewelry company can implement, whether it is costume jewelry or women’s jewelry, now we also have a niche market in fine jewelry for men.
Here we present a few.
The first thing that we advise you to start the sales engine is not to get stuck only in offering the products, but also dabble in the services.
Costume jewelry is a field with many possibilities, an idea of service could be the realization of accessories at the customer’s request, personalized.
In this way you guarantee a specific service for each person, so the result of the accessories will be completely different.
Work With New Materials
As a complement to the previous point, you can use new materials in the making of your garments. To make the service you offer more special, you can start working with precious metals, only for special requirements if you do not have much capital. This will allow you to capture a whole new audience and set you apart from the competition.
Associate With An NGO
This type of association can be beneficial for your business, if you have a direct cause to join with your products, do not hesitate to do so. NGOs are always willing to increase their visibility, and if you can help them with that and also attract new clients, try it.
Investing in products related to social causes is something that goes hand in hand with accessories. Take a look at the case of the “Livestrong” bracelets created by cyclist Lance Armstrong to help raise awareness about cancer and support other institutions. You can do the same, evaluate your options and discover the one that you feel you can support with the presence of your product.
This type of association can help you and the NGO to get free publicity from the traditional media, in television or radio programs they can present their new alliance and get followers to support their cause.
Take Advantage Of Social Networks
They are an essential factor to increase the sales of any business and attract more customers in this modern era; It is possible to attract customers from Facebook to Pinterest, through Instagram, these platforms are your best ally because you can advertise without having to invest large sums of money.
One tip that you should take to stand out in these networks is to polish the quality of your publications to the maximum and make the photography show the details of the product, you can even use people to serve as models and thus show how each accessory really looks on the body.
Another tip is to make the content attractive with words and show in what you write what you know about the product and how it could benefit your buyers.
Giveaways And Discounts
Even if your target is more conservative, they will appreciate this initiative. Study the prices of each of your products, and evaluate those that you have not sold for a long time so that you can offer discounts. This activity will attract the attention of new customers and you will be able to encourage the purchase of those who are most loyal to your brand.
Consider rewarding your most loyal buyers in raffles that you can apply on social networks or in your physical store, in this way, you will create a bond that few brands have with their customers.
Other popular discounts are two for one or offer a great discount on the second unit that they add to the purchase, such as a 70% discount on the second unit. You can also implement more original contests such as treasure hunts, etc. In the world of jewelry accessories, creativity should have no limits.
To know more about how to attract clients learn the ways to influence people. I’m sure this will give you the little push you needed.