Category: Digital Marketing

At a networking meeting, you’re lucky to come away with five or six business cards and two or three potential follow-ups, but what if you’re attending

Sometimes we wonder how to get clients without being pushy . To do this we need to generate attention but, at the same time, we

At first it might seem like a stretch to say that marketing problems are communication problems. As I was writing some notes for my Marketing

At a recent Marketing Conference, I gave a presentation titled “Beyond Byron Katie” that generated unexpected results. Byron Katie’s Work is a way of identifying

The first step when designing your loyalty plan is to analyze the different types of customers you have since not all of them will deserve

Every time I see a good example of marketing, what attracts me is not how clever it is or how new it is, but how

It all starts with an idea … One day you wake up and realize you have a skill or an ideal market or a process

Every time we avoid doing something, there is a cost associated with it, but there is also a benefit. Understanding the costs and benefits of

PERFECTIONISM IS NOT A SEARCH FOR EXCELLENCE BUT FOR THE WORST IN US, THAT PART THAT TELLS US THAT NOTHING WE DO WILL BE GOOD

All sales are made through a process through which we go through different phases, which aim to achieve two things: the essential trust of the future