Mobile apps have been at the center of the technology revolution due to growing consumer demand for instant, on-the-go access to content.
From social media and gaming to food service and banking, there’s an app for it.
With US users spending more than 5 hours a day on mobile apps, it’s no wonder apps are one of the top sources of how users access the internet.
And because mobile apps have become such a fundamental part of our everyday tech experience, there’s a sense of urgency among tech companies to discover and distribute something new and exciting.
The biggest trends taking shape in app creation involve the integration of artificial intelligence, virtual reality, and augmented reality.
Consumers began to see the application of this advanced technology with the introduction of Niantic’s hit gaming app, Pokemon Go.
Now the integration of AI, VR, and AR is becoming a standard in the industry.
Google CEO Sundar Pichai even proclaimed early last year that “[a]major shift is taking place from a world where mobile devices are paramount to an AI-first world.”
Using artificial intelligence, apps can create a more personalized experience for users by analyzing data and identifying key patterns in user behavior.
Leveraging the power of AI for your own business’ mobile app development, here are a couple of tips that will improve your branding strategy.
Use AI To Deliver Personalized Content
Machine learning is one of the most prominent uses of AI because companies can sift through vast amounts of data and draw interesting conclusions based on the derived insights.
This is important for businesses because AI can analyze a user’s behavior and determine what their preferences may be.
For example, a retailer can leverage machine learning to help generate more clothing options that a customer may like from previous purchases.
Similarly, a streaming company like Netflix can use artificial intelligence to help provide its viewers with recommendations for shows and movies that might be interesting.
Offering personalized content to your users is one of the most critical aspects of business because it keeps them engaged with your brand.
With the help of AI, you can show your audience that you are actively paying attention to products and services that they like and dislike.
This type of personalization helps improve the customer experience of your brand; increases user retention while generating revenue.
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Use AI To Respond To Your Customers
As a business owner, there are probably hundreds of inquiries you need to answer every day. Some of them are probably internal.
Most likely, however, they come from customers asking about everything from the stock of a specific product to your company’s hours of operation.
Companies like Google have already integrated this feature into their mobile app for user convenience.
Inbox, which is Google’s mobile email app, uses artificial intelligence for Smart Reply to create personalized replies based on the messages you’ve received.
You can select one of the recommended answers or write one yourself, save it and use it the next time someone has a similar query.
Not only will this improve your team’s productivity, but it can also be used as a means of generating revenue.
For example, you were retargeting users via email results in a 100.95% Click-Through Rate in a targeted campaign. You can answer a user’s query while helping them convert down the sales funnel.
Using AI to respond to your clients is a strong brand method tool. It gives your team the ability to craft accurate answers for your customers.
Use AI For Voice-Powered Technology
One of the most popular applications that have emerged for artificial intelligence is voice search. In January 2018, there were approximately one billion voice searches per month.
Gartner estimates that by 2020, 30% of web browsing sessions will be screen-free, and by then, ComScore says voice search will account for 50% of all searches.
The rise of this technology means that more and more companies will begin integrating voice technology into their mobile app development.
One way to use voice technology is by integrating virtual assistants. This means allowing your users to activate certain features of your app with their voice through the help of an AI-driven machine like Cortana or Siri.
For example, Domino’s has integrated Amazon’s Alexa into its mobile app so customers can order pizza while doing other household chores like laundry.
This hands-free access to the Internet is what makes voice technology so attractive to consumers.
Summary Of Tips
As a collective, companies have only begun to scratch the surface of what is possible with artificial intelligence.
Starting to integrate this technology with your brand ensures that your business stays ahead of the curve.
Let’s go through the tips one more time on how you can use AI for your mobile app:
• Use machine learning and artificial intelligence to deliver personalized content to your users to drive engagement
• Engage with your customers at scale with the help of AI and create personalized responses to their queries.
• Create a hands-free user experience for your audience with artificial intelligence and voice technology