1. Insist On Communication Via Email
E-mail is a key element of the company’s nervous system.
Combine the energy of employees with the use of digital systems.
Stimulate discussion (people talk and administrators listen).
Be prepared to hear bad news and for it to travel fast.
Accept that one of the executive’s most important jobs is to hear bad news.
2. Study The Sales Data To More Easily Participate In The Business Vision
Knowing the numbers is a fundamental precept of business.
Analyze data every step of the way and in every interaction with customers. With partners too.
Understand what the data means.
Take advantage of digitized data to create new business opportunities.
With electronic forms workers can better study the data and pass it on to others for better collaboration.
3. Change The Knowledge Of Workers At Higher Levels Of Thinking
A company’s middle management and line staff, not just senior management, need to see business data, because they need to act.
An immediate, fluid and rich vision of correct information is needed.
Companies should spend less time protecting employees’ financial data and spend more time teaching employees how to analyze and act on it.
There is a new level of information analysis, which allows transforming the knowledge of workers, from passive data to active information. It makes the information become a verb.
4. Use Digital Tools To Create Virtual Teams
A collaborative culture, reinforced by information flows, makes it possible for smart people to connect with each other.
When you get a critical mass of high IQs to work in concert, your energy level skyrockets.
Getting motivated people to take responsibility is not a matter of the organizational structure, but of the organizational attitude.
Digital tools are the best way to open the door and add flexibility. If the right people can work on issues for hours instead of days, the business gains a huge advantage.
5. Turn Every Paper Procedure Into A Digital Process
After replacing paper with electronic forms (from over 1,000 company-wide to 60 forms). It is understood that the consumption of paper is a symptom of a big problem.
When employees see that the company is eliminating bottlenecks and time – eliminating routine administrative work, they know that their time is being valued – they want to be used usefully.
6. Use Digital Tools To Eliminate Qork From Simple Tasks
In the new organization, the workers are not a cog in the machine, but an intelligent part of the whole process.
Having people who focus on the process in its entirety arouses greater interest, makes the job a challenge.
One-dimensional work (of a task) can be eliminated, automated, or integrated into a larger process.
Giving the most sophisticated workers jobs is possible only with better tools. You will find that your employees will become more responsible and smarter for their work.
In the digital age, knowledge is required to work for the largest possible number of employees.
7. Create Constant Feedback
Periodically question yourself if the problems you are trying to solve are the correct ones. Can they be simplified?
Do not cut the work into many pieces that involve many people, because you lose the perspective of the process as a whole.
Many hands in create many likely points of failure.
Creating a new process is the biggest project. You have to have a precise definition of success, where it starts and where it ends, in terms of time and tasks, intermediate points and budget.
The best projects are those that have the client in mind. This also applies to process projects.
Digital technology makes it possible to develop processes much better instead of getting stuck in variations of the roles of old processes, which only provide incremental improvements.
Being flexible to face the requirements demanded by an evolution.
You must have fresh decision processes to evaluate the change, including the possibility of reassessing the goals of the original project.
8. Use Digital Systems To Immediately Meet Customer Demands
Listen to customers also to learn their complaints about product defects. Hear from consumers the bad news.
Focus on the most dissatisfied or most dissatisfied customers.
Use technology to analyze relevant information from bad customer experiences and find what they want to see put into products.
Lean on technology so that the news reaches the people correctly and quickly.
Systems must turn bad news into product or service improvements.
A dissatisfied consumer is a source of great opportunities.
Investing early in a digital nervous system to capture, analyze, and capitalize on customer input will set you apart from your competition.
Analyze complaints rather than company finances.
9. Use Digital Communication To Redefine Boundaries
With modern technology work more closely with people.
Seek to have partners working instead of employees.
Help from the Internet to change the role of employees who work inside walls, for that of assistants, consultants or partners.
10. Transform Every Business Process Into Just-In-Time Delivery
It is different to move physical products (atoms) to handle information (bites). By using the Internet, the delivery of bits is reduced to practically zero time. Although physical objects cannot yet move through space, digital coordination dramatically reduces times.
The perception of the speed of how each one moves a company, is now part of the organizational culture.
Each must manage to be quite fast, without sacrificing quality. This is a requirement to be competitive.
11. Use Digital Distribution To Cut Out The Middleman
What crosses the Internet is frictionless. It also forms a market where without taking much time, a lot of money is spent.
The Internet can cut out the middlemen. Although it can also be taken advantage of if used properly. One way is to change the physical store for virtual operation.
For unique products and services, sellers will find more potential customers and may command higher prices.
12. Digital Tools Can Help Customers Solve Problems On Their Own
E-commerce goes beyond an electronic cash register.
A computer with global connections can generate millions of dollars in revenue from online sales.
The concept of face-to-face selling is transformed by ear-to-ear and keyboard-to-keyboard. Each one has its place.
The Internet does not replace people, it makes them more efficient.
Combining personal contact and Internet services allows customers to have both kinds of interaction. Face-to-face interaction should be reserved for activities that require greater added value.