Social networks to interact? , Websites as a cover letter for your company? This is part of what is digital marketing and it is the reality that millions of companies live to get closer to their customers, however, long ago it was difficult to imagine that there was a way of doing business where digital devices would become relevant.
The rise of the internet forced business owners to migrate to digital channels and the internet and plan strategies that will help them promote their products and/or services, giving rise to everything that is currently digital marketing.
Because we are in an era governed by the internet, we highlight the importance of knowledge in this article about what digital marketing is, its evolution and advantages, but also what digital marketing is not.
You will also know what the process is to implement a digital marketing or online marketing strategy and the stages to achieve online success, let’s start! Learn more at The Future Of Business: Digitization
Table Of Contents
- What is digital marketing or online marketing?
- Evolution of traditional marketing to digital marketing
- Advantages of digital marketing
- What is not digital marketing
- Stages to achieve success with digital marketing
- – Digital strategy
- – Online presence
- – Lead attraction
- – Sales generation
- Tools for digital marketing
1. What Is Digital Marketing Or Online Marketing
What is digital marketing? In simple words, they are actions that are carried out in digital media and the internet to promote products and companies.
Unlike traditional marketing, digital marketing allows you to know in real time the results and metrics of the different actions that are being implemented.
As we mentioned before, Digital marketing is the set of strategies aimed at the dissemination of a product, brand, or person that aims to create business relationships with digital media through the Internet.
In other words, digital marketing is an innovative sector that is constantly changing the way of communicating between companies and customers.
2.- Evolution Of Traditional Marketing To Digital Marketing
Traditional marketing has evolved into digital marketing over the years, at the same time all markets change progressively and exponentially thanks to technology that develops new technologies.
In its beginnings, digital marketing begins with the impulse of new technologies and a frenetic evolution of communication channels that caused more demanding and informed consumers, and changes in consumption habits and lifestyle.
The old digital marketing was based on web page 1.0, where companies dedicated efforts in the transition of traditional marketing strategies such as television, newspapers, magazines, radios, etc, towards the first web pages.
These actions did not have two-way communication with the users, that is, the brands took advantage of this situation to fully control the messages to the audience.
Marketing 2.0 implies a transition towards a new way of understanding and using the internet. Given this online evolution, web pages went from being just a site to share information about companies to becoming a large community.
Today we live depending on the internet for almost everything, where devices are almost an extension of ourselves and the focus of all our attention.
It is more common for people to consult the network to learn about products that could help them solve a problem or solve a need.
3.- Advantages Of Digital Marketing
Digital marketing is a strategy that you should always apply in your company. Remember that an online presence is very important to meet your customers, as it allows them to communicate with you and build a lasting and loyal relationship with your brand.
A good position in the digital market entails a great opportunity for growth and attracting new potential customers.
Now that you know more about what digital marketing is and its various functions, we will share with you a series of benefits that you obtain when implementing online marketing strategies for your business.
3.1.- Accessible Costs
An indisputable advantage of digital marketing is that you decide the investment you want, according to your goals. At the same time, if you compare it with traditional marketing strategies such as television, radio, and the company, the difference in costs is high.
3.2.- Greater Control And Optimization Of Your Campaigns
Automation is a turning point in your online marketing strategy, which allows greater control of actions and real-time measurement of the results obtained.
3.3.- Personalized Audience
Thanks to the tools used within what is digital marketing, such as those already mentioned above, campaigns can be specifically segmented with demographic and psychological data of users.
3.4.- Everything Is Measurable
Another of the great advantages of digital marketing is that everything is measurable in real-time. It is possible to analyze practically any aspect of our strategy and make much more accurate predictions.
4.- What Is Not Digital Marketing
We have already defined what digital marketing is, but it is important to mention what it is not, since “Digital Marketing” is commonly associated with any action that a brand performs on the internet and that is why we would like to talk about it.
Just as a drop of water does not represent rain or having an engine is not the same as having a vehicle, the different actions that a company can undertake in the digital world are not necessarily considered digital marketing if they do not have the following:
- Clear, attainable, and measurable goals.
- A defined market to which it seeks to reach.
- Tactics and non-centralized strategies aimed at achieving the objectives.
- Monetization actions for a return on investment and profit generation.
- Clear metrics related to the objective to be achieved.
- Key indicators to monitor and supervise the performance and progress of the strategies.
- Results are directly proportional to the objectives.
The world had already evolved and after this pandemic, the result is much more evident, purchasing and consumption habits have been radically modified.
But what happens in marketing? Will digital marketing completely replace traditional marketing?
The specific answer is no, although digital marketing is already gaining strength and relevance due to the changes in habits and generations that we mentioned earlier.
Digital marketing sets its foundations in traditional marketing but they are not entirely the same, many things in traditional marketing are not applicable in digital marketing, much less in our new reality.
5.- Stages To Achieve Success With Digital Marketing
Taking into account what digital marketing or online marketing is, we now identify the tools and actions that can be applied strategically in any type of business.
5.1.- Digital Marketing Strategy
The digital marketing strategy is the map that will guide us towards the success or objective that we seek to achieve.
Within your digital marketing strategies, you should consider different aspects such as:
Internal Analysis And Current Situation
Before starting the idea of your business, start by carrying out a strategic analysis that allows you to have a clear picture of what objectives you seek to achieve.
SMART Goals You Want To Achieve
Establishing your objectives from the start under the SMART methodology will allow you to have a clear picture of where you are going and how to measure the results of your strategy.
Its name is an acronym in English that refers to the series of characteristics that your objectives must meet:
- Specify ( Specific ): What do you want to achieve?
- Measurable ( Measurable ): What are the indicators that you will use to measure the success of your objective?
- Achievable (Achievable ): Is it feasible under the conditions in which your company is located?
- Relevant ( Relevant ): How does it affect your company or customers?
- Timely: How long will it take to complete that goal?
Duration Of Your Strategy
Within the considerations of your digital marketing strategy, define the exposure time of your strategy and when it is more convenient to implement and finish.
Do an investigation of the current competition, where you can find out what they do and why they do it, to compete as directly as possible, as well as how to identify the best practices that work for you to adapt them to your company.
Ideal clients or buyer person
Be clear about who your ideal client or buyer person is and all the characteristics that allow you to know them to create tactics focused on their problems and needs.
The purchase process or buyer journey of your target customer
The purchase journey of your ideal client will allow you to create communication actions for each stage efficiently and thus obtain better results.
It will also help you align your content strategy to determine the best way to target them, since how will you know, that not all people will be ready to buy from you.
- Your Value Offer
Your value offers are the arguments or attributes of your product or service for which the market you are targeting is interested in acquiring it.
It is what precisely solves the problem of your clients and therefore it is the resource that allows you to position your business. This marketing strategy is the key point with which your consumers identify and generate engagement between the brand and the consumer.
- Media Or Channels
Once you have defined the above, determine which channels are the most suitable for sending your advertising messages to your target audience.
Remember that it is not necessary to use all the channels, use only the ones where your buyer persona is present
- Tactics to implement
Determine what type of tactics are the most efficient for the type of audience you are looking to reach. Some that can be applied in almost all areas are:
- Specialized web pages
- email marketing campaigns
- creative campaigns
- Campaigns in Google Ads and FB Ads
- Educational content strategies
- organic positioning
5.2.- Online presence
Once you have your strategy defined, you need to have a place to capture the potential customers you will reach and thereby connect them with your product.
The most common online presence formats are:
A website should never be missing from your digital marketing strategy because on this platform you offer a large amount of information not only to your customers but also to your ideal prospects.
In this sense, consumers look for companies that offer them confidence and security, because as we know, customers today are more demanding, so before purchasing a product or service, they first find out about what they buy.
A common mistake some companies make is not incorporating a blog segment on their website.
This tool is considered a content marketing strategy and is made up of blog articles, eBooks, infographics, or videos.
This information that you create for your clients is important to create authority and make your project an expert in the sector to which you dedicate yourself.
- Landing page
A landing page or landing web page is a web page designed to convert visitors and convert them into leads.
This tool works through a form, in which information from the potential client is requested, such as their name, company, telephone number, and email, among other important information for your company, in exchange for the promise of receiving something.
- Electronic Commerce
Electronic commerce or eCommerce within your digital marketing strategy will allow your potential customers to immediately purchase your products or services.
To be more effective, it must be accompanied by other online presence platforms such as a blog or a website where you do not only offer products.
SEO stands for Search Engine Optimization, this digital marketing tool has the function of optimizing search engines, that is, it is the process to improve the visibility of a website in organic results, in other words without the need to invest money, However, it is a job with long-term results.
Now that you know what digital marketing is and how to carry out its implementation successfully, put it into action in your company and start checking the results that thousands of companies are already obtaining thanks to the power of the internet.
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